Search Engine Optimization (SEO) is a vital digital marketing strategy aimed at enhancing a website’s visibility on search engines like Google. By optimizing various elements of a website, such as content, structure, and technical aspects, SEO helps improve search engine rankings and attract organic (non-paid) traffic.

Search Engine Marketing (SEM) is a powerful digital marketing strategy focused on increasing a website’s visibility on search engine results pages . SEM involves creating targeted ads that appear when users search for specific keywords, allowing businesses to reach their audience for relevant products.

Social Media Marketing (SMM) is an essential strategy for businesses looking to connect with their target audience and build brand awareness on platforms like Facebook, Instagram, Twitter, LinkedIn, and more. Drive traffic to their websites, and generate leads.

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