What is SEM
Search engine marketing, or SEM, is a digital marketing tactic that uses paid advertising to raise a website's visibility on search engines. Usually, it includes strategies such as pay-per-click (PPC) campaigns, in which companies place bids on relevant keywords to rank highly on search engine results pages (SERPs).
Types of SEM
Pay-per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is a model where businesses pay only when someone clicks on their ads, helping to drive targeted traffic to their websites.
Display Advertising
Display advertising uses visual ads on websites and apps to attract attention and drive traffic, typically featuring images, videos, or animations.
Remarketing Campaigns
A remarketing campaign targets users who have interacted with your website before, showing them customized ads to encourage them to return and convert.
Keyword Research and Advertising
This involve identifying and targeting specific words or phrases that potential customers use in search engines to optimize ad campaigns and drive relevant traffic.
Analytics And Reporting
This involve collecting and analyzing data to assess the performance of marketing campaigns, helping businesses make informed decisions for future strategies.